Consumer Behavior
Is the study of how people buy, when they do so and why. This is intended to understand the buyers decision making towards the purchase of a particular product.
Customer Behavior
Is the mental and physical state of the individual that is purchasing these goods and services.
I believe that Customer Behavior is a response to Consumer Behavior.
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McDonald's Big Mac, purchased in Australia; at 480 kcal, 20% lower than the Mexican version of 600 kcal, and 24% less salt.
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ASSIGNMENT #3 BigMac
McDonald's Big Mac, purchased in Australia; at 480 kcal, 20% lower than the Mexican version of 600 kcal, and 24% less salt.
ASSIGNMENT #2 McDonald's History
http://www.mcdonalds.com/corp/about/mcd_history_pg1.html
The McDonald's History - 1954 to 1955
Raymond Albert Kroc 1902-1984, A Salesman
Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed West. It was 1954. He was 52 years old.
Dick and Mac McDonald's Restaurant, San Bernardino, California
Ray Kroc had never seen so many people served so quickly when he pulled up to take a look. Seizing the day, he pitched the idea of opening up several restaurants to the brothers Dick and Mac McDonald, convinced that he could sell eight of his Multimixers to each and every one. "Who could we get to open them for us?" Dick McDonald said."Well," Kroc answered, "what about me?"
Where it all began, Des Plaines, Illinois
Ray Kroc opened the Des Plaines restaurant in 1955. First day's revenues-$366.12! No longer a functioning restaurant, the Des Plaines building is now a museum containing McDonald's memorabilia and artifacts, including the Multimixer!
The McDonald's History - 1954 to 1955
Raymond Albert Kroc 1902-1984, A Salesman
Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed West. It was 1954. He was 52 years old.
Dick and Mac McDonald's Restaurant, San Bernardino, California
Ray Kroc had never seen so many people served so quickly when he pulled up to take a look. Seizing the day, he pitched the idea of opening up several restaurants to the brothers Dick and Mac McDonald, convinced that he could sell eight of his Multimixers to each and every one. "Who could we get to open them for us?" Dick McDonald said."Well," Kroc answered, "what about me?"
Where it all began, Des Plaines, Illinois
Ray Kroc opened the Des Plaines restaurant in 1955. First day's revenues-$366.12! No longer a functioning restaurant, the Des Plaines building is now a museum containing McDonald's memorabilia and artifacts, including the Multimixer!
McDonalds is one of the world's Biggest Corporations today. Millions of people all around the world enjoy every day, they always have something new to offer, and thier competitive prices make it accessible to all the public.
Mc Donalds Corporation
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